Privacy Policy

Privacy Policy

Mobile Fringe Privacy Policy

Mobile Fringe Inc. and our affiliates (“Mobile Fringe”, “Mall Maverick”, "we," "us," or "our") provide this Privacy Policy because we know that you care about how your information is collected, used, shared, and retained. This Privacy Policy applies to information collected when you visit www.mobilefringe.com, www.mallmaverick.com, www.retailmaverick.com, www.leasingmaverick.com, and/or any other Mobile Fringe owned or controlled websites (the "Sites"). This Privacy Policy also applies when you (i) create or access an account through any of the Sites (an "Account") or use the services, including any applications or demos that we make available via the Sites, from time to time (the "Services"); (ii) download, install, or otherwise use any Mobile Fringe software product, including any demos related to such products ("Products"); or (iii) subscribe to, access, configure, or otherwise use any Mobile Fringe hosted or software-as-a-service offering ("SaaS Products"). The Sites, Services, Products, and SaaS Products are collectively referred to herein as the “Mobile Fringe Properties". By visiting the Sites; creating or accessing an Account or using the Services; downloading, installing, or using any Products; or subscribing to, accessing, configuring, or using any SaaS Products, you are consenting to our collection, use, disclosure, and retention of your information as set forth in this Privacy Policy.

This Privacy Policy does not apply to the privacy practices governing the relationship between our clients and their end users when our clients use our Products or SaaS Products to collect and process data. Rather, such usage is governed by our clients’ privacy policies, over which we have no control.

Furthermore, access to and usage of some of our Products or SaaS Products, such as Google Analytics, may entail additional privacy terms, to which you must agree before using the specific Product or SaaS Product.

Information Collected
When you use the Mobile Fringe Properties, you may provide us with personally identifiable information about you and your company, such as your company name, your name, title, e-mail address, postal address, and telephone number (collectively, the "Personal Information"). We do not collect any Personal Information from you when you use the Mobile Fringe Properties unless you provide it voluntarily (for example, by signing up for an Account, registering for a webinar, requesting a newsletter, or sending us a message).

When you visit or use the Mobile Fringe Properties, we may automatically collect non-personal information, such as domain names, IP address (which may consist of a static or dynamic IP-address, and will sometimes point to a specific identifiable computer or device), browser type, operating system, access times, referring/exit web site addresses, information regarding your experience with our Mobile Fringe Properties, and other data (collectively, "Other Information"). This Other Information is used by Mobile Fringe for the operation and improvement of the Sites and the Services and to track Site trends and statistics. This Other Information does not personally identify you.

Where applicable, if you choose to access, or log in to, any Mobile Fringe Properties using your Google, Facebook, Yahoo, or other accounts accepted by the applicable Mobile Fringe Property, the third-party site will share with us certain Personal Information and Other Information. This information may include, without limitation, your name, email address, company name, and the country you have specified upon registration, along with any other information necessary in order to enable us to identify your account. By logging in with any of these accounts, you will be authorizing us to access, and we will obtain, such information, and we will use the same in accordance with this Privacy Policy. 

We also use the following analytics products to collect Other Information:

Google Analytics. We use Google Analytics, a web analytics service provided by Google, Inc., to evaluate your use of the Mobile Fringe Properties, compile reports on activity, and provide other services relating to Internet usage. Google Analytics uses first-party cookies that store information, such as what time the current visit occurred, whether the visitor has been to the Sites before, and what site referred the visitor to the web page.

We have also implemented Display Advertising Remarketing with Google Analytics to advertise online. This means that third-party vendors, including Google, display our ads on sites across the Internet and that we and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie, see: http://www.google.com/doubleclick) together to inform, optimize, and serve ads based on your past visits to the Mobile Fringe Properties.

Google classifies Google Analytics data as confidential information, governed by Google's privacy policies. Google’s privacy policy can be viewed at .

By using the Mobile Fringe Properties, you consent to the processing of data about you by Google in the manner and for the purposes set out above. If you choose, you can opt out of the processing of data about you by Google for Display Advertising and/or customize the ads by using Google’s Ads Settings at: http://www.google.com/settings/ads. You can opt out of the processing of data about you by Google generally by turning off cookies in the preferences settings in your browser, or by downloading and installing Google Analytics Opt-out Browser Add-on at http://tools.google.com/dlpage/gaoptout. The add-on communicates with the Google Analytics JavaScript (ga.js) to indicate that information about the visit to the applicable Mobile Fringe Property should not be sent to Google Analytics. The Google Analytics Opt-out Browser Add-on does not prevent information from being sent to the the applicable Mobile Fringe Property itself or to other web analytics services. For more information on Google Analytics, please visit .

Use of Cookies
We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) and other technologies to help us collect Other Information and to enhance your experience using the Mobile Fringe Properties. Cookies are small text files a web site can use to recognize a repeat visitor to the web site. We may use cookies for various purposes, including:
 

To help you navigate our Mobile Fringe Properties;
To facilitate the sign up and login process for our Mobile Fringe Properties;
To personalize your experience;
To analyze which pages are visited most frequently;
To provide features such as social sharing widgets and videos; and
To measure advertising and promotional effectiveness.
 

If you do not want Mobile Fringe to deploy cookies in your browser, you can opt out by setting your browser to reject cookies or to notify you when a web site tries to put a cookie in your browser software. If you choose to disable cookies in your browser, you can still access most of the Mobile Fringe Properties, however, your ability to use some of the features may be affected.

 

Credit Card Processing

We use a third-party service provider to manage credit card processing. Under our agreement with this service provider, it is not permitted to store, retain, or use your Personal Information or your billing information except for the sole purpose of credit card processing on our behalf. In certain cases, we may have access to the last four digits of your credit card number, its expiration date, and the billing address (collectively, the "Billing Information"), which we will use solely to assist us in providing you better and more efficient customer service. In addition, we and our service provider may use any information processed pursuant to this section at an aggregate level for internal business analyses and fraud prevention.

 

Communications on the Sites

Any Personal Information or other content that you choose to submit in any forum on the Sites may be read, collected, or used by others who visit these forums, and may be used to send you unsolicited messages. Mobile Fringe is not responsible for the Personal Information or other content that you choose to submit in these forums.

 

Any content or Personal Information you publish on the Sites may also appear in search engine results (such as Google, Yahoo!, and Bing), in the cache of those search engines, in feeds, and on third-party sites pursuant to cobranding agreements. We have no control over updating and/or removal of such content or Personal Information, which is the sole responsibility of the search engines, third-party sites, and RSS web feed resources. You agree and acknowledge that Mobile Fringe is not liable for the information published in search results or by any third-party site that carries any content or Personal Information you publish on the Sites. We strongly discourage your posting any content or Personal Information that you do not want others to see or use.

 

We do not and cannot review all communications and materials posted to or created by users that visit the Sites or use the Services. You acknowledge that by providing you with the ability to post, view, and distribute communications, content, and Personal Information on the Sites, Mobile Fringe is merely acting as a passive conduit for such distribution and is not undertaking any obligation or liability relating thereto. However, we reserve the right to block or remove communications, content, Personal Information, or other submissions to the Sites, for any reason, in our sole and absolute discretion.

 

Use, Sharing, or Disclosing of Information

We may use your Information in a manner that is consistent with this Privacy Policy. If you provide Information for a certain reason, we may use such Information in connection with the reason for which it was provided. You have the right to correct or modify your Personal Information and Billing Information directly through your Account or by providing notice to us. See "How to Access and Update Your Personal Information" and "How to Contact Us" below.

 

If we intend on using any of your Information in any manner that is not consistent with this Privacy Policy, you will be informed of such anticipated use prior to or at the time at which the Information is collected. You may choose not to submit your Personal Information at any time, but that decision may prevent you from accessing and/or using certain parts of the Mobile Fringe Properties.

 

We may block users located in certain countries from using the Mobile Fringe Properties. We may retain and use your Information for as long as is required to fulfill our business objective, even after your account is terminated.

 

We use and may share the Information to provide and improve the Mobile Fringe Properties; deliver correspondence, communications, or services, such as newsletters, events, training, or software that you request or purchase; process orders; solicit your feedback; and inform you about Mobile Fringe Properties and services and the products and services of our promotional partners. Also, we may use the Information as described below.

 

We may, from time to time, share Personal Information and Other Information with other companies who may provide you information about the products and services they offer. However, to the extent required by law, you will be given the opportunity to opt-out of such sharing.
 

We may analyze your Personal Information and Other Information in aggregate form which does not identify you personally. We may share this aggregate data with our affiliates, agents, advertisers, manufacturers, and business partners. We may also disclose aggregated user statistics in order to describe the Mobile Fringe Properties to current and prospective business partners and to other third parties for other lawful purposes.

 

We may share, disclose, or provide your Information to third parties: (i) when attempting to collect a payment or debt; (ii) when required to combat fraud or to protect our interests; (iii) to enforce the Privacy Policy or the applicable Terms of Use, Terms of Service, or End User License Agreement of the Mobile Fringe Properties; (iv) when required to do so by law or in response to legal process or lawful requests, including from law enforcement or government agencies; (v) within and among our affiliates and subsidiaries; or (vi) as part of a merger, sale of a business, sale of assets, or dissolution.

 

We may employ other companies and individuals to perform functions on our behalf. Examples may include providing hosting and network services, information technology support, and customer service. These other companies will have access to the Information only as necessary to perform their functions and to the extent permitted by law.

 

Mobile Fringe and its affiliates may retain, aggregate, use, and resell any Other Information collected in connection with any use of the Mobile Fringe Properties both during your use of the Mobile Fringe Properties and after such use has ended.

 

Information Security

We take commercially reasonable steps to protect your Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee security, or that the information that you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, e-mail sent to or from the Sites may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail. Therefore, you acknowledge and agree that we assume no liability regarding the theft, loss, alteration, or misuse of Information, including, without limitation, such Information that has been provided to third parties or other users, or with regards to the failure of a third party to abide by the agreement between us and such third party.

 

The information you provide upon registration is also protected by a unique customer password and user ID ("Password and ID"). You should not disclose your Password and ID to anyone and you should always remember to log off if using a shared computer. You are solely responsible for maintaining the confidentiality of your Password and ID, and for any use of your Password and ID, whether or not you have authorized such use.

 

Links to Third-Party Sites

This Privacy Policy applies only to the Mobile Fringe Properties. Some of the Mobile Fringe Properties include links to third-party sites. Mobile Fringe has no control over the privacy practices or the content of these sites. If you visit or submit information to any of those sites, your information is subject to their privacy statements. You should check the applicable third party privacy policy and terms of use when visiting any other site and before providing any information to other sites.

 

Changes to this Privacy Policy

We may change this Privacy Policy from time to time. Please be aware that, to the extent permitted by applicable law, our use of your Information is governed by the Privacy Policy in effect at the time we collect the information. If you visit the Sites or use the Mobile Fringe Properties after a change to this Privacy Policy is posted, you will be bound by such change. Please refer back to this Privacy Policy on a regular basis.

 

How to Access and Update Your Personal Information

You can keep your Personal Information accurate, complete, and up to date by logging in to your account. We will use commercially reasonable efforts to process such requests in a timely manner.

 

How to Contact Us

If you have questions about this Privacy Policy, please contact Mobile Fringe via e-mail at: support@mobilefringe.zendesk.com with "PRIVACY POLICY" in the subject line or write to us at: 216 Chrislea Road, Suite 502, Woodbridge, ON, Canada, L4L8S5

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