Rarely does a technology generate so much buzz as iBeacons have in the past 12 months. If you haven’t already heard about the potential of iBeacons...then you soon will. With all the press around iBeacons its easy to get lost in what it can really offer to an industry like the shopping center industry and retail in general. The answer...a lot! In this article I’m going to look at what iBeacons are, but more than that..what they can do for your center. We have spent the past 6 months working with iBeacons and incorporating them into award winning Mall Maverick platform. Here’s what iBeacons on our platform can do for your center today!
What are iBeacons?
iBeacons are small BlueTooth Low Energy devices that transmit a unique signal to native mobile apps. Native mobile apps can then pick up this signal when a user is nearby and then deliver some content or action on their smartphone. The possibilities are enormous and there has been a lot of discussion on the impact of this to retail. The Mall Maverick platform has more shopping center apps on the app stores than any other platform on the market. Below are our core iBeacon features that have been designed specifically for the shopping center industry that we know and love.
Not a Shopping Center - Click here
to Learn More.