Mall Maverick Blogs,
Insights and Perspective

Mall Maverick GA4 Series: How do I use GA4? Part 2
Jamie Simpson Jamie Simpson

Mall Maverick GA4 Series: How do I use GA4? Part 2

In this article, we will show you how to use the Engagement Overview Report and how to track your Bounce & Engagement Rate with Google Analytics 4.  These metrics will help you effectively track your Shopping Center website analytics.

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Mall Maverick GA4 Series: Major Differences Between UA and GA4
Jamie Simpson Jamie Simpson

Mall Maverick GA4 Series: Major Differences Between UA and GA4

We will break down the main differences between the two platforms to give you a clear understanding of Google Analytics 4. This will help you to prepare for the migration and be able to compare your Shopping Center Website Universal Analytics reports with your GA4 reports.

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What Makes a Great Shopping Mall Website?
Sara Sanguino Sara Sanguino

What Makes a Great Shopping Mall Website?

To make your shopping center website great, display content with purpose, use good quality images, ensure your copy is informative and clear, and use an identifiable color scheme that gives your brand a unique identity.

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Viewer Experience vs Shopper Experience
Michelle Michelle

Viewer Experience vs Shopper Experience

Viewers do not start off as shoppers, they are scrollers and unless you are creating solid omnichannel marketing plans that pull them into your mall, they’ll never turnover into significant sales and traffic.

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Utilize Your Website
Michelle Michelle

Utilize Your Website

An amazing website has a team that sees where it should flow, carving the path as it goes and staying within the entire shopping centre's vision.

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History of the Shopping Mall
Mike Mike

History of the Shopping Mall

The earliest outdoor shopping centers started popping up in California in the early 1950s. But the true indoor shopping center experience as we think of it today began in 1956 with the Southdale Center in Edina, Minnesota

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Introducing Mall Maverick 2.0
Mike Mike

Introducing Mall Maverick 2.0

Ten years in the making, Mobile Fringe is offering the very best Omni Channel digital marketing content management solution within the shopping center industry, saving clients time and money.

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